In the rush to automate, the marketing and sales function is the next frontier. As everybody knows, over the past decade information systems have been making great inroads in engineering and manufacturing.
Today’s growth agenda doesn’t respect prior organizational boundaries confined to conventional notions of marketing or other adjacent functions. Marketers must stake an explicit claim to drive the growth agenda and provide cohesive business leadership.
Harnessing the power of machines to recommend actions and approaches allows every salesperson to become data driven, freeing their time to focus on the human trust and relationship aspects of closing business.